poster design changes: DAYS OF GLORY

Before…
This poster is too war, and too male and isn't a good poster for attracting female audiences, so the company decided to make some changes

AFTER…
This poster is less scary and more story led and this is more likely to attract a larger percentage of females than the previous poster.

power point presentation: Hancock

Hankock: why this film may appeal to females aswell as males

on the film poster there is...

Ø No signs of violence
Ø No females acting as sex objects only.
Ø No brandishing of weapons
Ø No signs of aggression or crime
Therefore this film poster is more likely to attract a female audience as well as a male one as film poster containing these sorts of things tend to attract a male audience like the one below

power point presentation/ 007

007 film

Although bond is a very male like film, 42% of the audience who went to see it was female. This is down to the marketing mainly. Female perfume was released called “Bond Girl 007” and a wide range of other marketing techniques were used as well such as the one above were used to seduce the female audience into watching the film.

Female advertising

At the moment, i am finding feamle websites such as OK Magazine etc to find out if there are any action/ crime/ gangster movies advertised. At the moment i have had no luck since the 007 movie quietened down. That was the only one i have seen advertised on female website so far. I am trying to think of more ways to do primary reasearch as i blieve this will be more usful for me.

questionnaire

i have just created a questionnaire asking questions asking things like age, gender, favorite films, favorite genre etc. This is to help me create a graph showing film preference patterns with males and females.
i intend to hand out around 50 questionnaires or more if possible to people 14 plus.
I will also use this data to compare it with my results from my other primary research task with the posters and technically, the data stats should be very similar.

primary/ secondary research

i am currentley getting a selection of male magazines such as zoo, nuts and fhm and looking for any films which are advertised in these magazines and looking at the genre of the film and the possible audience spread for them off the pearl and dean website. I am also doing the same for female magazines but on the internet sites rather than the actual magazine as i am allowed acess to these sites on college computers. After this i am going to pick a selection of crime/action/gangster film posters and get a number of people both male and females and get there opinions on them asking questions such as what do and dont you like about the poster, would you consider watching the film, do the actors/actresss apeal to you? etc.

initial ideas

film advertising:film posters:- how film posters differ depending on there target audience (possibly as specif genre)'or'film trailers:- How they are constructed to appeal to there target audience. (trailers of a specific genre)